Shopapalooza Festival 2021 Features Four Food Halls, 300+ Local Businesses

Shopapalooza Festival 2021 Features Four Food Halls, 300+ Local Businesses

LocalShops1’s holiday extravaganza expected to be largest Small Business Saturday (and Sunday!) event in the nation!

After a year hiatus because of, well, #2020, Shopapalooza Festival is back and better than ever. Foodies, you’ll be happy to know that this year’s Shopapalooza features not one, not two, not three .. but FOUR outdoor food halls with more than 35 local restaurants, food trucks, and mobile food vendors. In addition, foodies will also be able to sample (and buy!) from more than a dozen companies that offer locally locally made gourmet food products.

Guests will be dining in al fresco, waterfront, and in style, as this year we are featuring beautiful furniture and décor from Chillounge, sponsored by La Budde & Sons.

All Good salad
All Good salad

In addition to the extensive food lineup, the 2-day extravaganza celebrates small businesses, local arts, local music, and the local vibe that makes Tampa Bay such a special place. This year, the festival is larger than ever, with 300 local businesses.

The free community festival takes place Thanksgiving weekend at Vinoy Park, downtown St. Pete: 10 am to 5 pm Saturday 27 and again Sunday Nov 28, 2021. Expected to be the biggest Small Business Saturday (and Sunday!) celebration in the nation, Shopapalooza is a fun and easy way for families to do their holiday shopping and support local makers and small businesses. This year, especially, this is most needed, as small businesses are recovering from the pandemic’s impact on the economy. The festival is a LocalShops1 production co-sponsored by the City of St. Petersburg.

Funnel Vision Food Truck
Funnel Vision Food Truck

Admission is free and open to the public. Registration is not required, but those who do sign up are entered into a free drawing for a $500 shopping spree. The event is family-friendly and well-behaved pets on leashes are welcomed.

Lava Burger burger
Lava Burger burger

Food vendors will be spread out over four outdoor food halls and include longtime ‘Palooza favorites such as Pipo’s Cuban Café, Pop Goes the Waffle, and Melonhead Melonade; and new-to-Palooza Hoke Poke Food Truck, Lava Burger, Wine on Wheels mocktails and more. Here is the complete list of food vendors in each food hall:

The Sunkissed Food Truck Tacos
The Sunkissed Food Truck Tacos

South Zone

  • Lovemonade
  • Melonhead Melonade
  • Pamz Pizza Conez
  • Siesta Pops By Pop Craft
  • Lynns Ice Cream
  • Softee the King
  • The Donut Man
  • Lava Burger

Center Zone

  • Beech Kombucha
  • Big Crush Slush Company
  • C&S Concessions
  • Paciugo
  • Skoops Italian Ice
  • Sweet Island Snow
  • Island Flavors And Tings
  • Sweet Life Cupcakes
  • The Best Thai Food
  • Cotton Kraze Gourmet Cotton Candy
  • Wine on Wheels

Near Main Stage

  • Hot Pursuit Catering BBQ
  • Pipo’s Cuban Café
  • Slider Guys
  • All Good
  • Funnel Vision Food Truck
  • Hoke Poke Food Truck
  • Tasty Dogz
  • The Sunkissed Chicken & Seafood Co.

North Zone

  • Alston’s Chicken
  • Hogg Batch
  • Pop Goes the Waffle
  • The Tea Jug
  • JB’s Sweet Addiction
  • Jimmy Bodeans BBQ
  • Main Street Boys Empanadas

In addition, the festival features more than a dozen local companies specializing in gourmet food products, from jams to honeys and chocolate to candied jalapenos, and everything else in between. Participating businesses will be giving out samples and selling their products.

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Vendors include:

  • Intensity Academy Gourmet Sauces
  • Brick Street Farms
  • Psalms’ Gourmet Brittle
  • For Pedro’s Sake
  • Just Cause Chocolates
  • Dip’n Good Dips
  • Emmy & J Gourmet and Roasted Nuts
  • The Honey Couple
  • Stanford’s Jerky
  • The Licorice Guy
  • CJ’s Gourmet Mystic Mustard
  • 15 Olives
  • iPop Gourmet Popcorn
  • Florida Pure Sea Salt
  • Smokin’ Mango Hot Sauce
  • Jay’s Spice Palette
  • Musicalitea
  • Embrew Sweetened Artisan Tea Bags

In Addition to All The Food, Here is What Else to Expect:

  • Free Admission!
  • 300+ Local Shops, Artists, Makers and Nonprofits, featuring gourmet food products, home decor, handcrafted jewelry, clothing and accessories, health and beauty products, fair trade goods, vintage finds, pet treats and toys, books, candles and more. Many booths will offer BOGOs, holiday specials, and new merchandise not yet available elsewhere. The vendor lineup is available at
  • $500 Shopping Spree for a lucky shopper each day! It is FREE to enter this raffle. Advanced registration is required and winner must be present to receive prize. Visit for info on how to enter and win! There will be one winner Nov 27, and another winner Nov 28.
  • Christmas Village Display created by local artist Elke Lockert, featuring trees representing each continent, as well as a Peace Tree and a walk-through Gingerbread House. Sorry, the house is not edible!
  • Santa Station complete with a letter-writing station, Santa and Mrs Claus, and more fun surprises.
  • Kids Zone featuring crafts, play and learning stations sponsored by Great Explorations Children’s Museum, plus face-painting, build-your-own-bear, desserts, food and more.
  • Main Stage, with emcee Pat Largo, of Comedians Uncorked, featuring Leon Vincent, Rebekah Pulley, Ocean Road Band, Laura Shepherd, Jennifer Real and Urban Gypsies of Florida.
  • Additional performance zone, featuring That Steel Drum Girl, throughout the weekend.
  • Shorty Robbins’ Victorian Tiny Home will be open for tours.
  • Street Performances, featuring jugglers, escape artists and more.
  • Activity Zone including mobile axe throwing, lawn games and more.
  • 10,000-square foot Chillounge Seating, sponsored by La Budde & Sons
  • Pop-Up Bookstore selling books, videos and more for $1 each to raise money for school supplies

Shopapalooza Festival is a LocalShops1 Signature Event, co-sponsored by the City of St. Petersburg. Our nonprofit partners include First Party Coalition, which raises money for other local 501c3 nonprofits.

Gold Sponsors: Spectrum and NextHome South Pointe; Silver Sponsors: All American Gutter Protection, And Services, Hage Fencing, Pinellas County Economic Development, Treehouse Gallery, Vision Auto Glass of Florida, Forever Sticky; Christmas Village Sponsors: Pilot Bank, Sail Marketing and UNation.

Media Sponsor: Creative Loafing; Chillounge Sponsor: La Budde & Sons; Community Sponsors: Brick Street Farms, Farkas Chiropractic Clinic, Island Flavors And Tings, The Lovers Conjure.

LocalShops1, launched in 2008, is Tampa Bay’s source for all things local. The organization’s mission is to provide advocacy, support and education to local businesses. In 2020, at the start of the pandemic, they launched the online marketplace LocalShops1 manages the marketplace, but does not take sales commissions or charge listing fees. Money goes directly to the local makers and small businesses.

DISCLAIMER: Kevin, Lori, Abby, Haley, Lindsey & Mahika do not dine anonymously (this would be impossible) and we sometimes get free food (though never expected). However, we dine with the locals and we support our own. You will always get honesty in a respectful manner. We do not include any large national or regional chains in our ratings and reviews. We focus on independent locally owned eateries exclusively.

PLEASE NOTE: Reviews reflect a certain moment in time. Some restaurants stay extremely consistent over many years, and some change for the better or worse. Some things that may change are: chefs, recipes, food suppliers, ingredients, philosophies, ownership, etc. We always hope that you have the same good, or great experience we had.

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